Post by parvej64 on Nov 21, 2023 3:39:29 GMT
But by ignoring what's already on your site you're missing out on a huge opportunity to get more traffic. The brutal truth is that no content performs well forever. Google updates their algorithm as the intent behind keywords changes and the information becomes outdated quickly. So your content decays over time after an initial growth period. As your traffic stabilizes and declines you may see this content as a failure . But you can do a lot to restore this flow or better yet trigger a new phase of growth. Updating old content is like buying from a second-hand store. You go in and look around to see what old items have potential and bring them back to life.
In fact you can add more value than before. Content decay is something that you can easily incorporate into your content moderation workflow and process. In this guide you'll learn what content decay is, how to identify decaying pages, and strategies for improving them. We'll also photo retouching cover how to build a protective moat around your content so you can prevent major traffic losses in the future. This way your content strategy will be both reactive and future-proof. What is Content Decay Content decay is when the performance of content begins to degrade. It can refer to a loss in organic traffic rankings or conversion rates.
Usually this happens after an initial period of growth when growth levels off and then starts to decline over time. This decline may be sudden or gradual and may occur for a complex series of reasons. What Causes Content Decay There is rarely a specific reason why your content is rotting. Many factors are at play most of the time. It is important to understand what caused the change before making any changes. This means you'll be able to develop a more informed plan of action. Here are a few questions to ask yourself. Are my competitors publishing new content? Competitors publishing better content than you are a common reason why recessions happen.
In fact you can add more value than before. Content decay is something that you can easily incorporate into your content moderation workflow and process. In this guide you'll learn what content decay is, how to identify decaying pages, and strategies for improving them. We'll also photo retouching cover how to build a protective moat around your content so you can prevent major traffic losses in the future. This way your content strategy will be both reactive and future-proof. What is Content Decay Content decay is when the performance of content begins to degrade. It can refer to a loss in organic traffic rankings or conversion rates.
Usually this happens after an initial period of growth when growth levels off and then starts to decline over time. This decline may be sudden or gradual and may occur for a complex series of reasons. What Causes Content Decay There is rarely a specific reason why your content is rotting. Many factors are at play most of the time. It is important to understand what caused the change before making any changes. This means you'll be able to develop a more informed plan of action. Here are a few questions to ask yourself. Are my competitors publishing new content? Competitors publishing better content than you are a common reason why recessions happen.